Do you have a background in marketing? If you run a sports organization, you do whether you realize it or not!
Why is it important to know this about yourself? Active participation from players, parents, coaches, and fans can take a typical sports organization and turn it into a thriving community - a community which attracts members and retains them. You can make this happen.
Here are some tips on how to increase participation in your organization:
Get Parents Involved
Players shouldn't be the only ones having a good time! Have an open house meeting with parents before the season starts to discuss how they can invest more than just their money. Provide volunteer opportunities like Photographer, Website Administrator, Assitant Coach, or Parent Representative, to name a few. Collaborating with parents will increase buy-in and build effective relationships. Parents also serve as your primary recruiters, so give them reasons to market to others!
Utilize Your Biggest Advocates
To expand on the previous sentence about recruiters, you should be able to identify your biggest proponents and put them into action. If they have had positive experiences with your sports organization, they will most likely be more than happy to spread the word to friends, neighbors, and colleagues. If you have a website, you can also ask supporters for testimonials, which you can then post on your website for visitors to see.
Ask for Feedback
The work you put in after the final whistle is just as important as the work leading up to the next season. Surveys can be a powerful tool, and it is an easy way for members to provide direct feedback. It's a win-win: everyone feels like they're being heard, and their responses can draw attention to areas of improvement. You can even highlight these changes in your marketing for next season. Applications like Google Forms can be used for online surveys instead of handing out paper. This means they can submit responses through your site, and it comes to you nice and neat!
Own a Website
The biggest obstacle to overcome in bringing new people to your sports organization is making them aware of your existence. If you don't have a website, you essentially don't exist to a large chunk of the population. In the past, posting flyers on telephone poles around town did the trick. Today, you need to have a web presence. Your competitors probably do, which means they are likely grabbing the attention of the 68% of adults who surf the internet on their smartphone (up from 35% in 2011). Once you have a website, you can make the joining process simple by adding features like online registration.
Interested in learning more about how a website can increase participation in your sports organization? Click the "Sign Up Now" button below or send me an email at email@example.com.