It seems like almost everybody has a smartphone nowadays – which is great news for you! This means communicating within your sports organization is now easier than ever. Text messaging can be a great way to let parents know important updates like “tonight’s games are canceled” or “registration closes tomorrow,” and recent findings say 98% of text messages are opened versus just 22% of emails.
However, there are some factors to consider before hitting send on your next text:
Keep it Concise
Think about what you want to say in your text to members of your sports organization. Then, think about the most important points you want to get across. Lastly, think about how much time someone will devote to reading while they’re on-the-go. Texts are intended to be short and to the point, so try to be concise with wording. If you have to scroll to read the entire text, it is probably too long and information will be overlooked.
This point goes hand-in-hand with being concise, but takes it a step further. Parents and players should be able to read your text and understand it without hesitation. Too much text lingo or long sentences without punctuation can make it hard to decipher. Try your best to be brief, but make sure the overall content does not suffer because of it.
Find The Middle Ground
Keeping members of your sports organization up-to-date is important, but it is easy to go overboard. The last thing you want is for people to gloss over your texts (or not even read them at all). Try to get a feel for how often your members want to be texted and what they want to be texted about. Using other communication methods like emails and website posts can help break things up, as well.
Know Your Population
Who needs to know about tonight’s game being canceled? Who should be aware of the change to the volunteer schedule? These are questions you should be asking yourself before sending out a message. Tailoring your texts to specific populations within your sports organization can ensure the essential people are kept informed, and others are not constantly receiving notifications.
Time It Up
Midnight probably is not the best time to send a text about the upcoming tournament. Neither is dinnertime. Before sending, decide if your recipients will be able to read the text within a reasonable amount of time. 90% of texts are read within 3 minutes, so the more time that passes, the more likely it is someone will miss it. Take a look at the clock!
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